The Tempo di Libri book fair came in quick succession of our participation at Milan’s Design Week. So it was a quick turnaround for us, and off we went with our unique stand to the Rho Fiera exhibition center just outside Milan to present our products to a new audience.
From 19th to 23rd April, publishers, editors, authors, and readers came together from all over Italy and the rest of the world to meet up and confront one another on the industry’s future. Perhaps surprisingly to some, despite finding ourselves in the digital era, it emerged that paper is making a major comeback.
Visitors came to look at and touch books with their own hands, rather than resorting to digital alternatives online. Indeed, at the DESIGN in 365 DAYS stand, we saw a great deal of interest and curiosity in our unique products made almost exclusively out of paper.
Not only did people come to browse our innovative bookplanners and accompanying notebooks, many were also bowled over by our unusual stand dressing, with the walls, coffee table and chairs made entirely from recycled cardboard. Even our pens are made from paper! What really impressed, however, was our giant book which stood proudly in the middle of one of the aisles drawing in curious passers-by.
The fair’s book presentations, which included ones by our very own Cristina Marsan on our first two bookplanners dedicated to business and happiness, were also jam-packed. It seems as though that special aura shrouding books in magic is still very much alive.
Keep your eyes open to find out where our giant book and unique products are off to next…!
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